Mathena Media was contacted by a large balloon decor company Balloons Everyday. The owner had been working with another media company on the redesign of their website for almost a year, and still had not launched the site. They had an existing website that you can see here.
Mathena Media took the partial design they had been working on and worked with the owner to complete the design and launch within two months.
We also converted the site from a static web page to WordPress hosted on our fast cloud-based servers and made sure the site was performing well and was secure.
Once we launched the site, we further optimized the SEO and made sure it was optimized for conversion as well as being a showcase of their talent!
In the past they had not done much online marketing, so Mathena Media started running Google Pay Per Click ads for the site.
While they already had a lot of organic traffic, the addition of Google Ads allowed them to capture traffic they weren’t capturing in the past.
The site redesign provided a much more updated look to the site and provided a faster response across mobile platforms.
The Google ads have provided an average of 12X return on ad spend over the last year.
By implementing conversion tracking, we have been able to track calls and form submissions from both the ad spend as well as the organic traffic.
We have just started to implement our Lead Wizard software to help automate the sales process and to begin reactivating their large existing database of customers to drive more repeat business for the company.