Internet Marketing Case Study

Customer Situation

Mathena Media was contacted by a local, family-owned, balloon decor company Balloons Now. The owners said they were interested in growing their revenue. It was also determined that needed an updated website and help with their internet marketing.  They had an existing website that you can see here.

Mathena Media did a full redesign of their site which made it responsive on all devices. We also checked the site across all of the major browsers.  We used mostly their existing images from their projects and optimized the site so it could rank in the search engines.

Our company set up some initial pay per click advertising on Google Adwords. This allowed them to start getting immediate traffic. in the meantime, we worked on the SEO and the traditional internet marketing of the business.

We initially targeted six keywords of which none were on the first five pages of the search results.  Within seven months, we had moved all six keywords to the first page of Google against some very entrenched competitors.

We also optimized social media, conducted Facebook ad campaigns, and set up email marketing.


This allowed the business to go from a part-time venture to having their first full-time employee within six months of engaging Mathena Media.

Balloons Now began receiving larger jobs as a result of the marketing efforts and were used for a party that a local radio station was throwing for one of their disk jockeys.

The marketing efforts grew the company top line revenue 900% during the first six months of the internet marketing campaign.  Revenues are projected to grow an additional 100% during the second six months.

If you need any Balloon Arches, Balloon Numbers, or Balloon Decor and are in the Dallas-Ft. Worth area, please reach out to Balloons Now!

If you are interested in growing your company’s revenue, let us do a FREE evaluation of your online marketing efforts and see how we can help you!  Contact Mathena Media at 214-315-2649 or